The “Proper Geordie Scran” campaign is a local initiative launched earlier this year, working closely with young parents to promote breastfeeding and normalise feeding in public spaces. Using the friendly phrase “Give your bairn some proper Geordie scran,” the campaign connects with local culture and encourages parents to feel confident feeding their babies wherever they are. It aims to reduce stigma, raise awareness of the health benefits of breastfeeding, and create a supportive environment across Newcastle.
The campaign was introduced during World Breastfeeding Week and highlights that breastfeeding is welcome in all public venues across the city. Businesses and community spaces are encouraged to display “Breastfeeding Welcome” signs, signalling inclusivity and reassurance for parents. This approach not only supports mothers but also educates the wider community about the importance of acceptance and respect for infant feeding choices. Alongside awareness efforts, the campaign directs families to practical support. Parents can access health visitor appointments, infant feeding specialists, and local drop-in groups for advice and encouragement. Resources also include guidance for partners, tips for starting solids, and links to national helplines. By combining cultural pride with accessible services, “Proper Geordie Scran” helps families feel empowered and supported during the early stages of parenthood.
Breastfeeding social groups are a great way to meet other breastfeeding mums. Handy tips and support are available from a member of staff or a volunteer. Follow Breastfeeding Mams Newcastle on Facebook, or find the next breastfeeding group here. If you would like some more information or support please call Best Start on 07826531575.
Come along and chat to a Health Visitor about breastfeeding, bottle feeding and weaning from pregnancy until your baby turns one. No booking required, but call the health visiting team on 0191 282 3319 with any questions.
The health visiting team have appointments available to support you, Tuesday - Friday. Call the health visiting team on 0191 282 3319 to book an appointment. Or visit Healthworks webpage for more information on breastfeeding support in the community.
The infant feeding team is a service run by Newcastle Hospitals and can offer support when feeding your baby.
Speak to your midwife or call your health visitor 0191 282 3319 if you feel that an assessment or appointment would be helpful. Visit the NHS website for information about common breastfeeding problems.
Your baby will be ready to start trying solid food when they are around 6 months old. The Best Start in Life website has lots of useful information about weaning, and meal ideas.
Visit our Starting Solids page to find out more or click here Starting solids or weaning.
If you are pregnant, or have children under the age of 4, you could be entitled to help to buy healthy food and milk.
Find out if you are eligible and how to apply on the NHS healthy start website. Or you can contact your midwife or health visitor or local hub for more information.
However your baby is being fed, you can get involved. If mum is breastfeeding, you can support her by bringing water, snacks, extra pillows or just keeping her company. When baby is fed, you can burp and settle baby, or maybe it's playtime. Did you know that because men play and interact differently, you're teaching your baby different skills.
